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Natural Instincts

Discover your natural way to shine! It’s a zero ammonia formula with Coconut Oil + Aloe that blurs visible grays and washes away gradually.

No commitment color.

  • • Vegan* color with Coconut Oil + Aloe
  • • Zero ammonia
  • • Rich color and glossy shine
  • • Blurs visible grays and washes away gradually
  • • Available in 30 shades of blonde, brown, black and red

*No animal derived ingredients.

Apply in three easy steps.

It takes little time to get the colour you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…

Totally naturally YOU.

Enhance your look with rich, radiant color and glossy, gotta-have-it shine!


IT'S SO ME.

Natural Instincts Questions

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